oomates
Notes from inside the store
Original research from real WooCommerce stores, and practical guides to running one. We publish what the data actually says — including when it isn't flattering.
Guide·7 min read
The five ways to point AI at your WooCommerce store
A practical guide to managing a WooCommerce store with AI in 2026 — from pasting into ChatGPT to MCP connections and embedded agents, and how to choose.
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Research, not opinions
Our studies are a census of real shopper conversations, not a survey. We publish the method, the caveats, and the cuts that didn't support our case.
Method over conclusions
Each study shows its sample size, its cut-offs, and how the headline holds up when you define the terms differently. Want a cut we didn't run? Ask.